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    Pismo Beach Surf Shop

    Pismo Beach Surf Shop

    4.3 • 105 reviews
    Pismo Beach, CA

    Founded in 1962, Pismo Beach Surf Shop is a living piece of California surf culture. Owner Bill Bookout and his crew carry forward the spirit of original founders "Boots" Miller and Tom Wynn, blending decades of wave-riding know-h...

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    Full-Day Boogie Board Rental In Pismo Beach

    Rent a boogie board for 7.5 hours in Pismo Beach

    $28.44rental
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    4-Hour Kayak Rental in Pismo Beach

    Rent a single or tandem kayak for 4 hours in Pismo Beach

    From$62kayak
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    Ride a Surrey Bike Rental in Pismo Beach

    Pedal a single surrey around Pismo Beach with room for the whole crew

    From$39bike
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    Stand-Up Paddleboard Rental in Pismo Beach

    Rent a SUP in Pismo Beach for 3–7 hours

    From$91
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    Ride an E-Bike Rental in Pismo Beach

    Rent an electric bike to explore Pismo Beach, Shell Beach, and Avila Beach

    From$45bike
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    Ride a Double Surrey Rental in Pismo Beach

    Pedal a double surrey around Pismo Beach with room for up to eight

    From$51
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    Paddle a 2-Hour Shell Beach Sea Caves Kayak Tour

    Kayak to Shell Beach sea caves from Pier Street

    From$104kayak
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    Take a 2-Hour Surf Lesson in Pismo Beach

    Surf lessons for all skill levels with safety-focused instruction

    From$104person
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    7.5-Hour Surfboard Rental in Pismo Beach

    Rent a surfboard in Pismo Beach for 7.5 hours

    From$39surfboard
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    Guided 1.5-Hour E-Bike Tour in Pismo Beach

    Ride an e-bike from Pismo Beach to Grover Beach with a guided highlights tour

    $127.20person
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    Banana Bike Rental in Pismo Beach

    Ride a banana bike on Pismo Beach sand or streets

    From$28bike
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    Explore Pismo Beach on a Beach Cruiser Bike Rental

    Ride a beach cruiser from Pismo Beach toward Avila Beach

    From$20bike

    Review summary

    4.3
    Very Good
    105 reviews•Google Maps
    79
    8
    4
    3
    11

    Bill and his team have built something special here, offering ocean kayaking tours that take visitors through coastal caves and up close to sea otters, seals, and dolphins. Reviewers consistently praise Bill's personality and dry humor, along with guides like Noah, Tristan, and Matt who know these waters inside and out. The crew provides all necessary gear (wetsuits, booties, helmets, life jackets) and makes safety a clear priority while still delivering genuine adventure. Even complete beginners report feeling comfortable and well-prepared, with guides showing remarkable patience and attentiveness throughout the tours. The cave tours access hidden beaches and coastal features you can't reach on foot, creating truly memorable experiences. A few reviewers mention the physical demands, including carrying kayaks and navigating sometimes-challenging waters, so come prepared for a real workout. One customer felt overwhelmed as a first-timer and had difficulty with seat adjustments, though the guide ultimately helped them back safely. The shop itself gets love for its eclectic vibe and friendly service, with staff like Randy and Michelle earning specific praise for equipment rentals.

    What people are saying

    Review 1 of 5
    5/5

    Awesome people, great experience!

    Photo of Michelle Cogley

    Michelle Cogley

    May 24, 2026

    Review 1 of 1
    5/5

    Awesome people, great experience!

    Photo of Michelle Cogley

    Michelle Cogley

    May 24, 2026