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    Laguna Ethos

    Laguna Ethos

    5.0 • 913 reviews
    Laguna Beach, CA

    Laguna Ethos invites you to trade boardrooms for breaking waves. Anchored in Laguna Beach’s protected Blue Belt, our team of seasoned surf coaches and outdoor guides transforms the coast into a living classroom—whether you’re glid...

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    Laguna Beach Wilderness Guided Hike

    Hike unmarked Laguna Beach trails with a local guide

    $74.20person
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    Laguna Beach Guided Stand-Up Paddle Tour

    Glide along Laguna Beach on a 90-minute guided stand-up paddle tour

    From$100person
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    Explore Laguna Beach on a 2-Hour Guided E-Bike Tour

    Cruise Laguna Beach’s coastline and hidden streets on a guided e-bike ride

    From$132person
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    Semi-Private 1.5-Hour Surf Lesson in Laguna Beach

    Laguna Beach semi-private surf lesson with 3:1 coaching

    From$116
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    Guided Sea Lion Kayak Tour in Laguna Beach

    Paddle a calm cove and spot sea lions on a guided Laguna Beach kayak tour

    From$39person

    Review summary

    5.0
    Excellent
    913 reviews•Google Maps
    911
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    1

    The instructors here clearly make all the difference. Justin, Jay, David, and the rest of the team get consistently praised for being knowledgeable, patient, and genuinely friendly. Multiple reviewers mention feeling like they're exploring with a friend rather than just taking a tour. They offer kayaking, e-bike tours, and surf lessons, with instructors who know the local area inside and out, sharing interesting facts about Laguna Beach's history, marine life, and hidden spots along the way. First-timers seem particularly well-cared-for across all activities. Beginners mention feeling safe and comfortable even in choppy waters or trying e-bikes for the first time. The guides take time to explain everything clearly and provide helpful feedback, especially during surf lessons. Wildlife sightings like seals add to the experience, and the laid-back, conversational vibe makes it easy to enjoy yourself. Several people specifically mention coming back for multiple experiences, which says plenty about the quality and consistency you can expect.

    What people are saying

    Review 1 of 5
    5/5

    Fantastic kayaking experience! I would give more than 5 stars if I could. The company owner and guides were very friendly and professional. They treated all of the guests so well and answered everyone’s questions. They were very knowledgeable about local history, as well as the wildlife we saw. I felt very safe, and had so much fun! I plan on returning next time I visit Laguna Beach.

    Photo of Kenzie Cordray

    Kenzie Cordray

    May 22, 2026

    Review 1 of 1
    5/5

    Fantastic kayaking experience! I would give more than 5 stars if I could. The company owner and guides were very friendly and professional. They treated all of the guests so well and answered everyone’s questions. They were very knowledgeable about local history, as well as the wildlife we saw. I felt very safe, and had so much fun! I plan on returning next time I visit Laguna Beach.

    Photo of Kenzie Cordray

    Kenzie Cordray

    May 22, 2026