Owned by pro SUP athlete Girard Middleton and his family, SoBe Surf & Paddle has shared the Aloha spirit with Florida adventurers for more than 20 years. Whether you’re catching your first wave, gliding past manatees in Cocoa Beac...
Girard and his team have built something special here, judging by the overwhelmingly enthusiastic feedback. The owner clearly knows his stuff when it comes to watersports, and customers rave about his patience and genuine passion for matching people with the right equipment. Whether you're renting, buying, or taking lessons, expect helpful guidance and smooth communication from start to finish. Andrew and Taylor get particular shoutouts as surf instructors who bring both skill and encouragement to their teaching. The location at Indian River Veterans Memorial seems ideal for wildlife encounters. Multiple reviewers mention magical experiences paddling alongside manatees and dolphins, often in quiet coves that Girard personally recommends. The operation runs efficiently with everything from online booking to equipment shipping handled professionally. First-timers consistently feel comfortable here, with instructors taking time to break down techniques while keeping things fun. It's the kind of place where people return year after year, which speaks volumes about the consistent quality and welcoming atmosphere.
Girard helped me select and purchase a SUP that was appropriate for my father. He arranged shipping and ensured we were happy with the product. The process couldn’t have been more smooth. Thanks Girard!
James Hill
September 7, 2025
Girard helped me select and purchase a SUP that was appropriate for my father. He arranged shipping and ensured we were happy with the product. The process couldn’t have been more smooth. Thanks Girard!
James Hill
September 7, 2025