South End Surf 'N Paddle

This surf shop in Beach Haven's south end has built a loyal following for good reason. Matt, who comes up frequently in reviews, clearly knows his inventory inside and out, whether you're hunting for the right board or just browsing. Customers consistently mention how approachable and genuinely helpful the staff are, without any of the attitude you sometimes find at surf shops. Beyond boards and gear, the clothing selection gets a lot of love too, with several shoppers specifically calling out the unique designs and LBI-themed apparel. People drive well out of their way to shop here, and many leave saying it's become their go-to spot on the island. For a well-rounded surf shop experience with knowledgeable staff and great inventory, it's worth making the trip.