ZenKimchi Experiences brings Korea beyond the guidebooks through food, folklore, history, and neighborhood life. Founded by longtime Korea food writer Joe McPherson, the team has spent two decades uncovering the local haunts, stor... more
Uncover Buam-dong’s Cold War stories, literary heritage, and hillside views
Hike an active mountain cemetery and explore Korean funeral folklore
Trace Seoul's mountain folklore on a temple-and-valley hike
Taste grilled fish, market snacks, and soju by Busan’s harbor
Taste Korean sashimi, market snacks, and soju along Busan’s harbor
Read Seoul’s fashion, public spaces, and street life with a cultural researcher
Walk Seoul's haunted streets through 600 years of Korean ghostlore
Discover King Jeongjo’s legacy at Suwon’s UNESCO-listed fortress
Explore Seoul's working meat market, then grill Hanwoo beef with a food expert
Walk Seoul’s shadowy alleys for ghost tales, scandals, and bloody history
Taste three styles of Korean fried chicken with beer across Seoul pubs
Grill Mapo-style BBQ and explore Seoul’s food and pub culture
Choose seafood at Noryangjin Market and enjoy it prepared to order
Discover Seoul’s pub customs through Korean barbecue, social games, and local drinks