ZenKimchi creates immersive experiences that reveal the Korea most travelers never get to see. Founded by Joe McPherson, a longtime food writer and cultural storyteller, the company is known for going beyond standard sightseeing w... more
Hike an active mountain cemetery and explore Korean funeral folklore
Trace Seoul's mountain folklore on a temple-and-valley hike
Taste grilled fish, market snacks, and soju by Busan’s harbor
Taste Korean sashimi, market snacks, and soju along Busan’s harbor
Interpret Seoul’s fashion, street life, and public spaces with a cultural researcher
Walk Seoul's haunted streets through 600 years of Korean ghostlore
Walk UNESCO-listed fortress walls, royal palace grounds, and Suwon’s café alleys
Explore Seoul's working meat market, then grill Hanwoo beef with a food expert
Walk Seoul’s shadowy alleys for ghost tales, scandals, and bloody history
Taste three styles of Korean fried chicken with beer across Seoul pubs
Grill Mapo-style BBQ and explore Seoul’s food and pub culture
Choose fresh seafood with a private guide and enjoy it prepared to order
Learn Korean pub games, toast etiquette, and nightlife customs over a guided evening out