Choose your seafood with local know-how, not guesswork
Approximately 60–75 mins
Up to 10 people
Guide, Market tour, Meal setup
Step into Noryangjin’s working wholesale seafood market, where tanks splash, vendors move quickly, and prices change daily. Explore with an experienced food guide on a private concierge experience focused on practical buying help rather than a long storytelling tour. Get the context to make informed choices in a market that can feel overwhelming on your own.
Meet at Noryangjin Station Exit 9 | Brief introduction and overview of how the wholesale market system works.
Market Walkthrough and System Orientation | Enter the main seafood hall. Learn how pricing works, how to interpret weight and size, and what’s currently in season.
Seafood Selection | Visit selected vendors. Discuss quality indicators, portion sizing, and budget expectations. Purchase seafood directly from vendors.
Upstairs Restaurant Setup | Bring your seafood upstairs to a trusted restaurant. Review cooking options and order drinks or additional dishes.
Transition to Private Dining | Once everything is properly arranged, your guide departs and you enjoy your meal independently.
Cancel at least 24 hours before the start for a full refund. Cancellations less than 24 hours before the start and no-shows are nonrefundable. Reschedule without penalty at least 6 hours before the start.
Product ID: EQMND8
Yes, but floors can be wet and slightly slippery. Navigating the market may be difficult if you have significant mobility impairments.
No. Drinks and additional dishes are separate restaurant costs, not included in the listed price. Bring Korean won for on-site purchases; some vendors and restaurants may accept cards.
You can request preferences, but specific species and sizes are not guaranteed. Selection depends on the season and daily supply. Your guide will help you choose based on your preferences, budget, and comfort level.
Outside Noryangjin Station, exit 9
We had an absolutely fantastic time on the Chicken and Beer tour! Simon was our guide and took us to the most delicous places! Our first stop was so incredible, we went back the next night to really indulge ourselves. (We were pacing ourselves for the rest of the evening on the tour!) The food was perfect, the environment was real, local, not touristy. Simon was a wonderful guide too. So full of stories and information. A real gentlemen too for one of the tour members. He carried her gigantic Olive Young bag for her! :) We were a family of three with our young adult son and we all loved this tour. All three restaurants were special, delicious and abundant in their offerings. We had plenty of soju too and it was delicious too. I highly recommend this tour!! We will definitely check out some of their other experiences next time we visit!
Jennifer Manley
July 18, 2026
We had an absolutely fantastic time on the Chicken and Beer tour! Simon was our guide and took us to the most delicous places! Our first stop was so incredible, we went back the next night to really indulge ourselves. (We were pacing ourselves for the rest of the evening on the tour!) The food was perfect, the environment was real, local, not touristy. Simon was a wonderful guide too. So full of stories and information. A real gentlemen too for one of the tour members. He carried her gigantic Olive Young bag for her! :) We were a family of three with our young adult son and we all loved this tour. All three restaurants were special, delicious and abundant in their offerings. We had plenty of soju too and it was delicious too. I highly recommend this tour!! We will definitely check out some of their other experiences next time we visit!
Jennifer Manley
July 18, 2026
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