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    Soul Surfing Maui

    Soul Surfing Maui

    Lahaina, HI

    Born from a lifelong quest for perfect waves, Soul Surfing Maui is Brian DeCook’s invitation to share the magic of riding your first—or finest—wave. Since 1994, his boutique school has welcomed families, beginners, and seasoned ri...

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    Book Soul Surfing Maui

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    Private Surf Lesson in Maui

    Get one-on-one coaching in a relaxed setting away from the crowds

    $243.57person
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    Semi-Private Surf Lesson on Maui

    Learn to surf together with a dedicated coach at Ukumehame Beach

    $155person
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    90-Minute Surf Lesson at Ukumehame Beach, Maui

    Surf together in a 90-minute lesson for groups of 5–10

    $121.78person
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    Family Surf Lesson at Ukumehame Beach, Maui

    Private surf lesson for your family group at Ukumehame Beach

    $132.85person

    Review summary

    Brian clearly knows what he's doing when it comes to teaching surfing. With over 30 years of experience, he has the rare ability to get complete beginners up and riding waves within their first lesson, often on the very first attempt. Families consistently praise his talent for reading different skill levels and ages, adjusting instruction on the fly whether he's working with a 7-year-old or someone in their 60s. He takes time before lessons to assess athletic backgrounds and personalities, which helps him customize the experience. Guests also rave about his photography skills, capturing action shots during lessons that become treasured vacation memories. The instructor team, including Dane, Shaun, and Kainalu, all seem to share Brian's patient, encouraging approach. Multiple families mention their kids asking to come back for second or third lessons, which speaks volumes. The equipment is well-maintained, rash guards and water shoes are provided, and the beach locations are described as beautiful and perfect for beginners with shallow water. Communication and flexibility with scheduling get frequent mentions too. This feels like a family-run operation where people genuinely care about creating memorable experiences, not just running through the motions of teaching tourists to surf.