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    Soul Surfing Maui

    Soul Surfing Maui

    5.0 • 435 reviews
    Lahaina, HI

    Soul Surfing Maui has been sharing the joy of wave riding since 1994. Owner Brian DeCook and his experienced instructors offer private, personalized lessons for all ages and skill levels at scenic, uncrowded Ukumehame Beach. From ...

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    Book Soul Surfing Maui

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    Private Surf Lesson in Maui

    Get one-on-one coaching in a relaxed setting away from the crowds

    $243.57person
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    90-Minute Surf Lesson in Maui

    Share personalized coaching as you learn surf fundamentals

    $155person
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    90-Minute Surf Lesson at Ukumehame Beach, Maui

    Surf together in a 90-minute lesson for groups of 5–10

    $121.78person
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    Family Surf Lesson at Ukumehame Beach

    Build surf skills with coaching tailored to your family

    $132.85person

    Review summary

    5.0
    Excellent
    435 reviews•Google Maps

    Brian clearly knows what he's doing when it comes to teaching surfing. With over 30 years of experience, he has the rare ability to get complete beginners up and riding waves within their first lesson, often on the very first attempt. Families consistently praise his talent for reading different skill levels and ages, adjusting instruction on the fly whether he's working with a 7-year-old or someone in their 60s. He takes time before lessons to assess athletic backgrounds and personalities, which helps him customize the experience. Guests also rave about his photography skills, capturing action shots during lessons that become treasured vacation memories. The instructor team, including Dane, Shaun, and Kainalu, all seem to share Brian's patient, encouraging approach. Multiple families mention their kids asking to come back for second or third lessons, which speaks volumes. The equipment is well-maintained, rash guards and water shoes are provided, and the beach locations are described as beautiful and perfect for beginners with shallow water. Communication and flexibility with scheduling get frequent mentions too. This feels like a family-run operation where people genuinely care about creating memorable experiences, not just running through the motions of teaching tourists to surf.