

Build surf skills with coaching tailored to your family
90 minutes
3 to 5 people
Surfboards, rash guards, booties
Learn the foundations of surfing with instruction tailored to your group's skill levels. Start with a safety briefing before practicing on the water.
Full refund with at least 48 hours' notice. Cancellations within 48 hours and no-shows are charged the full price. Full refund if the operator cancels due to weather or other unforeseen circumstances.
Product ID: 8WUAJA
Bring reef-safe sunscreen, a swimsuit or boardshorts, a towel, dry clothes for after, water and snacks, and your phone. Sunglasses and a hat are also recommended.
Park on the hard-pack shoulder or gravel near the instructor team. Do not drive into soft sand because your car could get stuck unless you have 4-wheel drive.
Kids age 9 and under require an additional private coach added to the class for an extra $100 per coach.
Ukumehame State Beach, Maui
Brian clearly knows what he's doing when it comes to teaching surfing. With over 30 years of experience, he has the rare ability to get complete beginners up and riding waves within their first lesson, often on the very first attempt. Families consistently praise his talent for reading different skill levels and ages, adjusting instruction on the fly whether he's working with a 7-year-old or someone in their 60s. He takes time before lessons to assess athletic backgrounds and personalities, which helps him customize the experience. Guests also rave about his photography skills, capturing action shots during lessons that become treasured vacation memories. The instructor team, including Dane, Shaun, and Kainalu, all seem to share Brian's patient, encouraging approach. Multiple families mention their kids asking to come back for second or third lessons, which speaks volumes. The equipment is well-maintained, rash guards and water shoes are provided, and the beach locations are described as beautiful and perfect for beginners with shallow water. Communication and flexibility with scheduling get frequent mentions too. This feels like a family-run operation where people genuinely care about creating memorable experiences, not just running through the motions of teaching tourists to surf.
Surf together in a 90-minute lesson for groups of 5–10
Share personalized coaching as you learn surf fundamentals
Get one-on-one coaching in a relaxed setting away from the crowds
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