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Jeff and his team have built something of a loyal following here, with plenty of families returning year after year for surf lessons and camp. Instructors like Ryan, Ethan, and Frank get consistent praise for their patience and ability to work with kids and first-timers alike. One reviewer's grandson was greeted by name every single day, which says a lot about the kind of atmosphere they've created. The lessons themselves seem well-structured, from beginner basics to more advanced technique for kids who already have some experience. Ethan in particular stood out for going above and beyond after class, walking students through wave timing, tides, and conditions. The shop also rents boards, wetsuits, beach chairs, and bikes, making it a convenient one-stop spot for beach gear during your stay. A small number of reviews about beach chair rentals flagged some issues with equipment condition, so if that's your main reason for stopping in, it's worth keeping in mind. But for surf lessons and camp, the feedback is overwhelmingly positive across multiple summers of visits, which is about as good a signal as you can get when deciding where to book.