Nestled on the slopes of Haleakala in Hawaii, Makawao is a charming upcountry village known for its paniolo heritage, local art galleries, and cool mountain air.
Makawao has been a ranching hub since the nineteenth century, when Portuguese and Hawaiian cowboys, known as paniolos, worked the vast cattle lands spreading across Haleakala's slopes. That heritage is still woven into the town's identity through its annual rodeo, its wide-brimmed hat shops, and the easy, unhurried pace that defines life here at elevation.
Today the town draws visitors with a walkable main strip lined with independent galleries, boutiques, and cafes. Local artists have long favored Makawao for its light and its remove from resort bustle, and their work fills the storefronts along Baldwin Avenue. A short drive from town, you can explore Ali'i Kula Lavender, a hillside farm fragrant with blooms and sweeping views toward the coast.
The surrounding upcountry landscape rewards those who venture beyond the main street. Nearby, the Twin Falls Maui area offers accessible waterfall hikes through dense tropical forest. For world-class windsurfing spectacle, the coastline at Ho'okipa Beach Park is just a short drive downhill.
Makawao rewards travelers who slow down, linger over a plate lunch, and let the cool mountain air work its quiet charm. It is one of Maui's most authentic communities, and one of its most memorable.
Visit early on a weekday morning to browse Baldwin Avenue before the crowds arrive and the midday heat builds elsewhere on the island.
Try a fresh malasada from Komoda Store and Bakery, a Makawao institution that often sells out by late morning.
Bring a light layer, as the upcountry elevation means temperatures run noticeably cooler than the beach towns below.
Explore the surrounding back roads by bike to take in the patchwork of ranchland, protea farms, and forest that surrounds the town.
Time your visit to coincide with the Makawao Rodeo, held each Fourth of July weekend, for a vivid look at the island's living paniolo tradition.
Ride a self-guided downhill from 6,500 feet with narrated drive and roadside support
Visit Poli Poli’s redwood forest with a private guide and lunch included
Watch Haleakalā sunrise, then ride 26 miles downhill to Paia Bay
Explore Maui's valley, ranch country, and towns with lunch included