PIER 39 is a beloved San Francisco, California landmark where the bay, the city's famous sea lions, and fresh seafood come together along the Embarcadero.
PIER 39 opened in 1978 on a section of the San Francisco waterfront that had served commercial fishing and maritime trade for much of the twentieth century. The pier was reimagined as a two-level marketplace, and it has since grown into one of the most visited destinations in California, drawing millions of people each year to its collection of shops, restaurants, and open-air attractions.
The most celebrated residents arrived on their own terms: in 1990, shortly after the Loma Prieta earthquake, a large colony of California sea lions took up residence on the floating docks at K-Dock, and they have remained ever since, lounging, barking, and occasionally jostling for position in full view of visitors. The Marine Mammal Center maintains an interpretive area nearby where rangers share information about the animals and their behavior.
Beyond the sea lions, PIER 39 offers sweeping panoramic views of the bay, with Alcatraz Island, Angel Island, and the Marin Headlands all visible on a clear day. The two-story Aquarium of the Bay sits at the entrance and features walk-through tunnels surrounded by local marine life native to San Francisco Bay. Dining options lean heavily on the region's seafood traditions, with Dungeness crab, fresh oysters, and cioppino all available at restaurants that face directly onto the water.
Street performers regularly occupy the outdoor plazas, and the overall atmosphere is animated but unhurried, shaped by the rhythms of the tides and the bay light shifting through the afternoon. PIER 39 rewards visitors who take the time to slow down and absorb the particular character of San Francisco's working waterfront heritage.
Visit during the morning hours when the sea lion colony at K-Dock is most active and the crowds along the waterfront are noticeably thinner.
Try a cup of clam chowder served in a sourdough bread bowl from one of the waterfront vendors, a classic San Francisco combination that traces its roots to the Fisherman's Wharf neighborhood.
Bring a warm layer regardless of the season, as the bay wind can make temperatures feel significantly cooler than the city inland.
Take the short walk west along the waterfront to Fisherman's Wharf to see the working fishing docks and browse the seafood stalls for Dungeness crab when it is in season.
Arrive at dusk on a clear evening for unobstructed views of the Golden Gate Bridge lit by the setting sun, one of the quieter pleasures the pier offers once daytime crowds begin to thin.
Visit Alcatraz one day, then ride a 15-mile guided San Francisco e-bike tour
Sail past Alcatraz and under the Golden Gate on a 1.5-hour catamaran cruise
Cruise the Bay at sunset with 1 beer or wine included
See Yosemite Valley highlights with a small-group day trip from San Francisco
E-bike from Fisherman’s Wharf to Sausalito with a guided Golden Gate Bridge crossing
Ride a Mercedes Sprinter to Armstrong Redwoods, Bodega Bay, and Sausalito
Build your own Napa and Sonoma wine day with a private guide and van
Walk among towering redwoods and savor a five-course, wine-paired lunch at Kendall-Jackson
Ride an e-bike over the Golden Gate Bridge with the option to ferry back
Visit Alcatraz prison cells with ferry rides and a 45-minute audio tour
Ride the Golden Gate Bridge to Sausalito with ferry return option
Explore San Francisco Chinatown with a local guide and tastings included
North Beach and Little Italy food walk with all tastings included
Speed past Golden Gate Bridge sights with photo stops from PIER 39
Cruise the San Francisco Bay under the Golden Gate and Bay Bridges
See top San Francisco sights, then visit Alcatraz with ferry tickets included
See San Francisco film locations with movie clips on board in 3 hours
Cruise under the Golden Gate Bridge and around Alcatraz in 60 minutes
Ride a premium e-bike with a local guide from North Beach to Golden Gate Bridge-area views
Ride an e-bike from North Beach to Sausalito, then take the ferry back
Cruise at dusk for Golden Gate Bridge views and relaxing music
Sail San Francisco Bay from Pier 39 with 2 drinks included