PIER 39 is a beloved San Francisco, California landmark where the bay, the city's famous sea lions, and fresh seafood come together along the Embarcadero.
PIER 39 opened in 1978 on a section of the San Francisco waterfront that had served commercial fishing and maritime trade for much of the twentieth century. The pier was reimagined as a two-level marketplace, and it has since grown into one of the most visited destinations in California, drawing millions of people each year to its collection of shops, restaurants, and open-air attractions.
The most celebrated residents arrived on their own terms: in 1990, shortly after the Loma Prieta earthquake, a large colony of California sea lions took up residence on the floating docks at K-Dock, and they have remained ever since, lounging, barking, and occasionally jostling for position in full view of visitors. The Marine Mammal Center maintains an interpretive area nearby where rangers share information about the animals and their behavior.
Beyond the sea lions, PIER 39 offers sweeping panoramic views of the bay, with Alcatraz Island, Angel Island, and the Marin Headlands all visible on a clear day. The two-story Aquarium of the Bay sits at the entrance and features walk-through tunnels surrounded by local marine life native to San Francisco Bay. Dining options lean heavily on the region's seafood traditions, with Dungeness crab, fresh oysters, and cioppino all available at restaurants that face directly onto the water.
Street performers regularly occupy the outdoor plazas, and the overall atmosphere is animated but unhurried, shaped by the rhythms of the tides and the bay light shifting through the afternoon. PIER 39 rewards visitors who take the time to slow down and absorb the particular character of San Francisco's working waterfront heritage.
Visit during the morning hours when the sea lion colony at K-Dock is most active and the crowds along the waterfront are noticeably thinner.
Try a cup of clam chowder served in a sourdough bread bowl from one of the waterfront vendors, a classic San Francisco combination that traces its roots to the Fisherman's Wharf neighborhood.
Bring a warm layer regardless of the season, as the bay wind can make temperatures feel significantly cooler than the city inland.
Take the short walk west along the waterfront to Fisherman's Wharf to see the working fishing docks and browse the seafood stalls for Dungeness crab when it is in season.
Arrive at dusk on a clear evening for unobstructed views of the Golden Gate Bridge lit by the setting sun, one of the quieter pleasures the pier offers once daytime crowds begin to thin.
Explore five PIER 39 attractions, from virtual reality to a mobster escape room
Visit Alcatraz prison cells with ferry rides and a 45-minute audio tour
Cruise the San Francisco Bay under the Golden Gate and Bay Bridges
Solve an Alcatraz-themed escape room, then take on four interactive PIER 39 attractions
Explore four fast-paced interactive attractions
Cruise under the Golden Gate Bridge and around Alcatraz in 60 minutes
Cruise at dusk for Golden Gate Bridge views and relaxing music
Watch Fleet Week air shows and ships from San Francisco Bay
Taste waterfront favorites while uncovering Fisherman's Wharf's maritime stories
See top San Francisco sights, then visit Alcatraz with ferry tickets included
Walk among towering redwoods and savor a five-course, wine-paired lunch at Kendall-Jackson
Search the bay and Pacific for seasonal whales and coastal wildlife